Bump Guards Research Essay Example | Topics and Well Written Essays - 500 words

Bump Guards Research - Essay Example Bumper Guards are wrapped around individual rails. Thus they avoid the problem of suffocation by letting the air in through the crib rails. Consumers show a positive response to the product.100% of consumers showed willingness to buy the product and accessories along with it. All consumers showed an awareness and knowledge of SIDS syndrome. 10% of consumers suggested that we circulate a pamphlet to educate parents on the dangers of SIDS.10% wished for illustrations of product (patterns and colors) and accessories available with it. Nearly all consumers opted for Velcro fasteners as the best option. All consumers were pleased with the machine wash feature. Preferences for color and patterns differed with consumers wanting pastel shades, Disney and farm animals patterns etc. Average price of the product was pegged at 25$ with a low of 12$ and a high of 50$ maximum. The above research indicates that Bumper Guards is an extremely viable product. Marketed properly with matching accessories and by educating parents about its success in SIDS and injury prevention the product can be a huge success. Prices must be kept down to an affordable range from 20$ upwards according to pattern. Different patterns and colors must be easily available to satisfy the consumer. Material straps are not popular so this option can be discontinued. Velcro and machine wash features are most popular and must be built upon. Easy installation, convenient washability and an affordable price makes for an innovative and potentially successful product. Bumper Guards is a great alternative to the traditional crib bumpers which are a threat to infant mortality and a provide relief to concerned parents. 8. Would you (consumer) be attracted to this product if it were available in a variety of patterns and styles? Yes ____ No ____. What types of patterns and styles would you like to decorate your baby’s nursery