Cost of Debt Bias

Debt is perpetual 2. probability of default is 6 in each period. The probability is the same in every period 3. If default occurs, bondholders receive p fraction of the face (principal) value f the bond plus accrued interest. 4. Bond is sold at par, i. e. , the bonds initial price equals its principal value. . If the bond does not default, the bondholders receive the promised coupon payment. 6. Discount rates are constant over time. At the start of each period in which the bond has yet to default, the bonds price must equal its initial price. Why? At the start of period 1, the bond promises to pay a perpetual series of interest payments and with a 6 probability of default and an a ecovery rate of p; at the start of period 100, if the bond never defaulted in the previous 99 periods, the bond promises to pay a perpetual series of interest payments and with a 6 probability of default and an a recovery rate of p.The same statement is true for any and all dates in the future. Thus, the pr ice will be the same at all dates in the future. Thus, if the bond does not default at the end of the period, at the end of a period, it is worth P + rYTM P; if the bond defaults at the end of a eriod, it is worth y(P + rYTM P).

Theme for English B

Dwayne ThomasThomas 1 11/19/2012 Composition II Figures of Speech Essay The Literary Working of Theme for English B Langston Hughes’ instillation of metaphors throughout his poem accentuates the theme concerning the integration of schools which conveys America’s ode to freedom and equality. In addition to the metaphors, irony is also displayed within the carefully crafted work of art, stressing the ridiculousness of society’s digressing of unity and togetherness.These literary devices are shown by the speaker’s inquiry of the paper he is assigned by his white professor whom states, â€Å"let that page come out of you— then it will be true. † â€Å"I guess I’m what I feel and see and hear. Harlem, I hear you†, says the speaker as he is expressing the beginning of his paper. The fact that he only hears Harlem implies that he has lost touch with the feeling and visual context of the African American culture due to the integration o f schools. This does not necessarily expose a bad conception, for he still hears Harlem.Therefore, the idea is that the mixing of races within schools creates a melting pot that disregards feeling different and having opposite perspectives, but maintains the knowledge of where you come from. This is Hughes’ description of the American persona. The speaker extends this metaphor of the American persona even more by stating his enjoyment towards different styles of music, â€Å"I like†¦ records – Bessie, bop, or Bach. † This ranging style of musicality proves that though he is black he is no different than other people of Thomas 2 iverse ethnicity, providing another reasonable argument cooperating with the integration of public schools. Following the quote, the speaker explains, â€Å"I guess being colored doesn’t make me not like the same things other folks like who are other races. † The double negative presented in this quote symbolizes the do uble standard the society of America used during that time period. Though many people regardless of race enjoyed the same music, it was noted that the people of other races were vastly different and could not identify with any other race accordingly.With that, this quote further clarifies the similarity of diverse ethnicities. Hughes incorporates the paper the speaker writes, itself, as a metaphor as well. The physical paper itself represents, in a simplistic view, white people, as the words represent black people. Paper would not mean anything without words written on it, as words would be nothing without paper to put them on; referring to integration this simply means that the black schools and the white schools are two parts of one, and when put together they generate a meaning, an expression, a unified America.This point is emphasized by the speaker’s epiphany that his paper will be a part of the instructor as he explains, â€Å"You are white— yet a part of me, as I am a part of you. That’s American. † The second to last stanza in the poem demonstrates the ludicrous and child-like behavior between the two races, â€Å"you don’t want to be a part of me. Nor do I often want to be a part of you. But we are, that’s true! † This quote, nonetheless, highlights the fact that all of the races are a part of each other no matter how much it is disliked. And that each person learns something from one another, though others were considered â€Å"somewhat more free. In effect, this stanza thoroughly explicates the stressed meaning of the poem by exploiting the comparisons of every Thomas 3 race through humble scenarios. In addition, the last stanza, â€Å"This is my page for English B†, validates the speaker’s paper due to the professor’s claim that the page â€Å"will be true† if it comes â€Å"out of you†. Thus, Hughes cleverly rationalizes his agreement of integration. All in all, t he poem is utilized as a gateway to express the theme of union between different races through integration of public schools.In fact, the beginning of the poem rhymes as does the end, whilst the middle of the poem contains the persuading information. This may represent the two conflicting races being unified by the material discussing the principle of America, for at the beginning the professor speaks and the speaker speaks at the end (symbolizing the two races). Also, the main point within the poem is emphasized when the speaker lists the differing genres of music he likes, because they all begin with the letter â€Å"b†, as does the title of the work. So at that particular point, the theme is best expressed.Another impression is that the title names the letter â€Å"b† as symbol of society’s current position in life. â€Å"A† stands for America, and Hughes is attempting to state that we are not there yet, but rather a step below becoming true Americans because of the conflict between races straying us from unity. Through his employment of strong metaphors and a well use of irony, Hughes skillfully indicates his argument of a need for harmony within society by integrating schools – this being the central view as the â€Å"American† way within poem.

Book binding Essay Example for Free

Book binding Essay OBJECTIVES:2. OBJECTIVES:The term ‘binding’ is sometimes used to describe the cover of a book. For example, you might refer to a book as having a binding of leather, or being bound in linen. But binding also means the act of attaching many pages to one another to produce a book. Bookbinding is a very old craft and the techniques used in hand-binding have hardly changed over the centuries. Mechanization has changed the way most books are made but hand-bound books still use the same the techniques and equipment. As a craft, bookbinding plays an important role in the production of artist’s books, the preservation of antique books, and in training for fine arts students. As a commercial process, bookbinding plays a role in the lives of any consumer who picks up a book or magazine. Advances in commercial bookbinding techniques have greatly improved the cost, and therefore accessibility, of printed material all over the world. IT: 3. WHAT DID YOU DO TO ORGANIZE IT:A prior permission has been taken from the Teacher-in-Charge of our institution to perform the work. Eight students of class VIII, Sec A are selected to participate with me. The Biology Laboratory of this institution has been selected as the working place. I first told the students the procedure of book binding:†¢ Stapling and Sewing – The collected papers exactly the same sized are piled them up. Then staple down/sewed along one edge. †¢ Gluing – A white paper paste, or â€Å"library paste,† is good for most purposes. †¢ Covering – Any book will be enormously improved if it has some kind of a cover. The cover doesn’t have to be cloth or cardboard or particularly heavy. prasenjitzoology@gmail. com 1 BOOK BINDING CONTRBUTIONS:4. CONTRBUTIONS:†¢ MINE – I directed as well as helped the students how to prepare for such works. †¢ MY HEAD TEACHER – He encouraged and motivated me to perform the work. He also helped me by inspiring the students also. He also helped me by granting a fund for that. †¢ MENTOR – The Principal, Prof. D. P. Nag Chowdhury of the College, Shimurali Sachinandan College of Education was the mentor who helped me mentally as well as providing printed materials to do the work. The Director of the workshop, Prof Trishna Goswami as well as the Coordinator, Prof. S. R. Adhikari of the College, Shimurali Sachinandan College of Education, P. O. – Shimurali, District – Nadia also helped me in many ways. A book binder of that locality also helped various ways to make successful this work. CTIVITY: 5. OUTPUT OF THE ACTIVITY:Students can bind books at home following these simple instructions. This is so simple that the students themselves can make them for the joy of learning science. It can encourage them in publishing business. PERSONAL:6. YOUR PERSONAL:†¢ OBSERVATIONS – Students shortlisted the materials from their book or as directed that are needed to perform the work. Sheets of paper for binding into a book, Bone folder, Studio Tac double-sided adhesive, Heavyweight papers for end pages, Pencil, Jade glue, Paint brush, Headband tape, Craft knife, Binder’s board (acid-free), Book canvas, Iron-on transfer paper (optional)are collected by the students from their homes and market. Then prasenjitzoology@gmail. com 2 BOOK BINDING they started the work following the book binding procedure as stated. My students enjoyed this very much and many of them tried this on their own. †¢ EXPERIENCES – Teaching children about the publishing business entails more than writing stories and creating characters. In fact, you can turn any English lesson into a crafts project by introducing children to bookbinding activities. †¢ DIFFICULTIES – Manipulatives and experiments are teaching aids that the children are allowed to play with and touch. Hence it was a time consuming process. FROM:7. FEED BACK FROM:†¢ STUDENTS – The participants were fully satisfied and wished such programme to be of more and more so that they could update their knowledge & activity. This is the spirit of teaching and learning. With hands on activities they acquire first-hand knowledge which inspires them to pursue the field of publishing to become successful who is the wealth of a nation. †¢ COLLEAGUES – They highly appreciated such activities more and more so that the students can easily understand their lessons. The students can test these works without any fear of cost or breakage. This is so simple that the students themselves can make them for the joy of learning science. Teaching children bookbinding is a way for them to become part of this long tradition of book arts in a fun and imaginative way. †¢ MENTOR – He thanked me so that I have done the work accordingly in involvement with my students in my institution. This will be proved very useful in rural and urban schools as well. ************* prasenjitzoology@gmail. com 3 Book binding. (2016, Sep 08).

If and when I raise children, I'll never Assignment

If and when I raise children, I'll never - Assignment Example I shall also try not to have arguments with my partner when my child is around so that s/he always feels secure. I shall never try to compare my child with any other child. Instead I shall encourage my child to work harder and also try new things so s/he may find where his/her aptitude lies. I will try to set up a solid support system at home that will reassure my little one that no matter what, we will always be there for him/her and our love will always be as strong. My child’s health will be a major concern and I shall always strive to keep the child away from passive smoking – meaning a strict no smoking at home, and reduce to the minimum unhealthy eating. Stressing the importance of a healthy mind in a healthy body will be an important part of my efforts to raise my child. I shall encourage the child to play outdoor games and maintain hygienic habits. I would like my child to develop the ability to keep an open mind and not rush to conclusions without due thought and consideration. I shall therefore encourage reading habits and logical thinking. I think a parent’s listening skills are very important to a child’s overall development. I shall never brush aside the child’s fears or doubts. I shall set time aside for my child in order to give him/her the confidence to be able to confide problems or worries thus helping avoid major disturbances. I sincerely hope that when I do become a parent, I shall be a good one and bring up a physically and emotionally well-balanced human

Reflaction Essay Example | Topics and Well Written Essays - 500 words - 4

Reflaction - Essay Example of any institution has an effect on the assaulted survivors, if an environment seems like it supports assaults or assault seems like no big deal, it makes it difficult for people to report any experiences they encounter (institutional betrayal). Am persuaded that there is need for more action to be taken to help the victims bring out their experiences to public domain to get protection from the perpetrators by creating a supportive and conducive environment for them which helps in the healing process. The article on violence against women focuses more on the changes that should be made at different levels in order to secure women from violence. Females are viewed as a weaker sex and it starts from the roots of the family. Culture and social construction portray women in a different way, there are jobs for women and others for men, male superiority and male control over women’s behavior â€Å"a man can ‘discipline’ his wife to which this is violence. This article explains into detail how we can reduce violence against women and helps provide simple solutions for fighting violence against women. The article misframing men by Michael Kimmel shows how certain males experiences leads to certain behaviors of killing others and committing suicides in schools. Local school and gender culture like marginalizing some students through bullying and paying no attention to bullied students or students with suicidal and self harming tendencies and the expectation of a male to defend himself when bullied increases the rampage of school shootings. Such a victim feels justified to avenge his mistreatments to all who hurt him. I think for schools to prevent shooting rampages should try encouraging equality for all to avoid marginalization. The four theses of men and sexual harassment shows that we have the potential to select the possibilities of harm and good we face if we keenly reflect on the four modes and distinguish them apart. A man can either be creepy, flirty, and

Cost advantage Essay Example | Topics and Well Written Essays - 750 words

Cost advantage - Essay Example Learning: Productivity improves as the process of learning to do a task attains peak level. It provides opportunities - from a complex machine center operation to even routine tasks like collecting stores or selecting a channel for distribution. It is one of the drivers behind the success of suggestion-box schemes, where employees with hands-on experience are rewarded for suggestions for improving efficiency. (your last name) 2 Capacity utilization: Resources of a firm in the form of different assets like men, machinery, money etc. are put to different levels of utilization. It is possible to improve the levels and achieve better balance in order to reduce fixed/variable costs per unit, with better volumes. Linkages: This explains the interrelationship between activities both within and without a firm. At the broadest level, the critical path method (CPM) or project evaluation and review techniques (PERT) can be seen as typical study of linkages in project planning operations. The id ea is to see that wastage and inefficiency is eliminated in completing different tasks that have dependencies. The Japanese inventory control system, just-in-time (JIT), is typical of the examples of deriving cost efficiencies of input supplies, a process in which even suppliers’ value activities are studied and improved upon to create win-win situation for both. Interrelationships: This is the process of identifying interrelationship of activities of the different units of a firm, which are amenable to improved efficiencies e.g., administration, recruitment/training or purchases. Integration: Popularly called backward and forward integration processes, this identifies activities upstream or downstream of the current operations with a view to locate opportunities for (your last name) 3 integration which would result in cost efficiencies/value addition or both. For example, a steel rerolling unit may examine setting up facilities for steel melting (backward) or end-product fab rication (forward). Timing: First-mover or late-mover advantages/disadvantages play a role in operational costs. First-movers gain brand advantage and enjoy premium prices but may be tied up with expensive/obsolete machinery or methods over a time; Late-movers learn from the mistakes of early-movers, employ more modern and efficient machines but have to fight entrenched players to gain market share. Also, market conditions and seasonal factors influence operations and underscore the importance of timing. Finally, a firm’s discretionary policies as per its objectives and goals, and institutional factors of agencies like the local/state/national governments and creditors, drive the cost advantage of a firm. Porter’s analysis also emphasizes the interplay of the different cost drivers and searches for scope for improved efficiencies, going beyond conventional cost accounting method. In other words, for gaining cost advantage, it is less important to know ‘how muchâ €™ an activity costs than ‘why so much’. 2. Analyzing and deciding steps The competitor enjoys an average price premium of 0.6% and lower costs of 0.5% on account of maintenance and scrap, resulting in net higher pre-tax margin of 5.1%, compared to my 4%. These cost benefits accrue to him due to the modern machinery employed by him. Since (your last name) 4 replacing my 30-year old machinery or charging higher prices is ruled out, I have to look for alternative ways to generate

Activities in Preparing a New Venture Business Plan Assignment

Activities in Preparing a New Venture Business Plan - Assignment Example The group followed the model of Tuckman’s group development model precisely in the forming stage, where individual tasks maintained the most discussion and all team members were motivated and focused on maintaining good behavior to build acceptance in the group (Tuckman 1965). Group dynamics, overall, were quite positive. Each team member maintained a clear focus on individual tasks and worked cooperatively to produce a high-quality project output. Over the development of the project, group members became accustomed to diverse methods by which each team member performed their tasks and embraced these differences effectively. Whilst there was some level of the challenge during the initial formation of the group (which will be discussed in detail), the team functioned well once individual personalities and attitudes were respected and esteemed. The group followed the model of Tuckman’s group development model precisely in the forming stage, where individual tasks maintain ed the most discussion and all team members were motivated and focused on maintaining good behavior to build acceptance in the group (Tuckman 1965). Group dynamics, overall, were quite positive. Each team member maintained a clear focus on individual tasks and worked cooperatively to produce a high-quality project output. Over the development of the project, group members became accustomed to diverse methods by which each team member performed their tasks and embraced these differences effectively. Whilst there was some level of the challenge during the initial formation of the group (which will be discussed in detail), the team functioned well once individual personalities and attitudes were respected and esteemed. The group met regularly, however, the timeline for these meetings was disparate and dependent on the task deadlines assigned to each team member. If tasks had a three-day deadline, a meeting was scheduled on day four to coordinate all individual work, discuss its relevan ce and quality, and then incorporate it (as a collaborative group) into the final project. Conflicts and challenges The group appeared to follow the linear path in group development, in which conflict began to emerge in the storming stage. Whilst Connors and Caple (2005) suggest that not all groups follow the linear stages precisely, this group appeared to justify Tuckman’s model. It is in the storming stage where hostilities manifest. In one particular instance, two team members felt that the group was not achieving individual task deadlines proficiently and began overly-assertive efforts to try to reallocate tasks to be completed collectively rather than individually. For example, the individual assigned the marketing and promotion task had created initial advertising mock-ups that were not considered relevant to the market segment characteristics the group had collectively agreed upon.     

Before Philidelphia Essay Example | Topics and Well Written Essays - 750 words

Before Philidelphia - Essay Example The area was rich in biodiversity especially wildlife that gave them hunting grounds. The hunting was a responsibility of the men, and they were accountable for the hunting schedules. They also stayed around a fresh water body –the Delaware river- that promoted fishing. The area also provided them with shelter where their living quarters were bark and grass covered long houses. The topography of the area gave an added advantage especially with their enemies- it is a safe statement to say that the place was secure. Moreover, the general climate was that the humans could bear- their summers was not too hot neither were their winters too cold. On the discovery of this land by Christopher Columbus, the colonists thought it was wise to put up a colony here. With a great source of water, they had an idea that it would supply their industries with water for manufacturing. Being that they were settlers, farming must have been one of the interests and the fertile soil in the area was such a blessing. There was also ready labor; the Delaware Indians were many and helped them in their daily economic activities. When it all started, the settling of the Europeans in the Delaware Indian’s land under the table hands of William Penn it was very peaceful. It is because William was one pious man who trusted in his faith convicted in peace and equality. These are the same qualities that the Delaware Indians believed in. It made Penn’s rapport with the community very intense and probably led to the end of the malicious thought (Penn, 1970). Penn was very courteous and saw it wise to send a letter before his arrival notifying the Lenape of his intentions and asking them for their permission to employ their land and live among them. The Lenape approved of his arrival in their lands, looking forward to their new relationship with the coming settlers. Penn made it as the governor of Pennsylvania where people lived in peace until he passed on.

EARLY MOTIVATIONAL THEORIES Essay Example | Topics and Well Written Essays - 1250 words

EARLY MOTIVATIONAL THEORIES - Essay Example However, the theory that comes closest in understanding the motivation in human being in every sense is Abraham Maslow’s theory of ‘Hierarchy of Needs’. Unlike the ‘reward-punishment’ and ‘fair-unfair’ approach of motivation theories like ‘reinforcement theory’ by B.F. Skinner and ‘equity theory’ by John Adams respectively, the theory of ‘hierarchy of needs’ takes a ‘humanistic approach’ towards the motivation factor in human beings. It considers human beings as ‘humans’ and not ‘machines’ or ‘trainable’ beings who can be made to behave in certain way by giving them certain rewards in return. ‘Hierarchy of needs’ is the most developed and ‘human’ theory of motivation because it not only values the physical and psychological needs of human being, but also values the spiritual needs of human beings and hence, demonstrate that every human being has a spiritual dimension hidden in him which can be attained when his basic needs are fulfilled. The idea of ‘whole’ being Abraham Maslow was a revolutionary psychologist. He was instrumental in bringing a totally different kind of thinking, known as ‘the third force’, in the field of psychology. Maslow believed that religious aspects of human beings, like morality and spirituality, are as much a part of human nature as science is (Goble 32). He believed that if one is to truly understand the nature of human being, then one should study not only the ‘scientific’ aspects of his nature but also the spiritual and moral aspects (Goble 32). This belief led Abraham Maslow to develop the theory of motivation called as the ‘hierarchy of needs’. Maslow’s theory of human motivation is based on an understanding that human being is an integrated and organized ‘whole’ being and hence, when he is motivated to do something, then his ‘whole’ being gets involved in fulfilling the motivated act and not just a part of him (Goble 50). Hence, the desires and the needs that motivate human beings are related to each other and do not function independently from each other. The more complex the need and desire is, the higher are the chances of interrelation with other needs and desires (Goble 50). Hence, human beings cannot be motivated to perform by rewarding (ends) their individual needs (means) (Goble 50). An individual cannot be motivated to act unless all his interrelated needs are fulfilled. Hence, Maslow based his theory of motivation on the basis of the understanding that human being gets highly motivated only when he realizes that the needs of his ‘whole’ being are getting fulfilled. Hierarchy of needs Maslow has classified human needs into following five categories: 1. Physiological Needs According to Maslow, the physiological needs of food, liquid, shelter, sex, sleep and oxygen are the most powerful needs of human being as his physical survival depends on these needs (Goble 50). Once these needs are sufficiently satisfied, then the next category of needs emerge in the nature of the human beings. 2. The Safety Needs The safety needs of human beings are fulfilled when they experience security, consistency, fairness and routine at home and at school/work (Goble 54). When a person is denied of safety needs, he becomes neurotic and his need for order and control becomes a matter of life and death (Goble 54). This leads him to develop compulsive and neurotic attitude towards safety needs. When the safety needs are unfulfilled, then people get

French vs. British treatment of Native Americans Essay Example for Free

French vs. British treatment of Native Americans Essay North America experienced a great wave of immigration a few hundred years after its discovery. Inspired by adventure, riches, and the desire to escape political and religious oppression, Europeans came to the continent. Two of the immigrations that took place were those of the French and British. Upon arriving at North America, they did not encounter savages, but rather a skilled and organized people. Both countries took to the indigenous people differently, however. While the French treated the indigenous people with respect and as people with whom they could trade and coexist, the British treated them as an obstacle in the way of their conquest. The European intruders depended on the help and good nature of the indigenous people, who provided them with food and guides. During this same time period both the Iroquois and the Indian allies of New France suffered great losses of population in the face of epidemics and disease. English colonizers took advantage of this and used this opportunity to push their way west. Very land hungry, the English showed no respect for the Indians and demanded large amounts of land, as many of them hoped to develop lives as farmers. At one point British troops invaded Cherokee country, burning homes and crops and forcing the Cherokees to surrender. The French were more likely to develop trade relations than to settle permanently on native lands. Their settlement of the indigenous lands in Canada occurred more gradually. Despite the disputes over land, European settlers helped the Indian economy. Tribes that traded were at a vast advantage to those who did not. At first, European trade brought advantages such as weapons, cloth, and kettles. The fur trade in particular made many tribes more aggressive. By doing so the Indian nations successfully used the European nations. The Iroquois Confederacy formed an alliance with Britain in which they were to cut the French out of the fur trade. At the same time they negotiated treaties and traded with the French. The Iroquois tried to maintain a neutral balance between the French and British. Both nations feared that Iroquois power might tip the scales in favor of their rivals, so they heeded the threats of the powerful Indians. Many Northeast peoples, however, resented British restrictions on trade. Due to fur trading and the goods they received, many tribes developed more nomadic ways of life based on the movements of bison  herds. The French were open and accepting of the Indians in a social and religious standpoint. During this time period there were a great number of French and Indian marriages. One of the most famous is that of John Rolfe and Pocahontas. By taking the time to learn their languages, habits, and culture, the French made a great attempt to integrate themselves into Indian society. The British were very hostile and made little to no attempt to get along with the Indians. As Anglicans, they did not believe in the Indians animistic religion. One of the aspects of Indian culture that dismayed the British was the fact that the head female had the control over the tribe. This is in direct conflict of the British who were very sexist in their belief that the males were in control and the females were of little importance. While the French put forth an effort, the British simply attempted to rid themselves of their problem. The Native Americans were at a disadvantage in North America after the colonists arrived; they were outnumbered and outmaneuvered. The European colonists came to North America to fulfill their hopes and dreams, but in reality conquered the indigenous people of the continent. While the French generally respected and coexisted with the Indians, the British treated them as an obstacle with whom they could use for themselves. The conquest of the Native Americans by Europeans forever changed the continent.

Stages In The Selling Process Marketing Essay

Stages In The Selling Process Marketing Essay A popular approach to understanding the stages of the selling process consists of the six steps diagrammed in Exhibit 2.8: (1) prospecting for customers, (2) opening the relation ­ship, (3) qualifying the prospect, (4) presenting the sales message, (5) closing the sale, and (6) servicing the account. Although the selling process involves only a few distinct steps, the specific activities in-volved at each step-and the way those activities are carried out-can vary greatly de-pending on the type of sales position, such as missionary versus trade salesperson, and on the firms overall selling and customer relationship strategy. Consequently, a firms sales program should incorporate account management policies to guide each salesperson and ensure that all selling efforts are consistent with the firms marketing and relationship strategy. We will examine the raÃ…Â £ionale and content of account management policies in more detail in Chapter 4. The following discussion of the stages in the selling process also mentions some of the more common account management policies used to direct sales representatives. Prospecting for Customers In many types of selling, prospecting for new customers is criticai. It can also be one of the most disheartening aspects of selling, especially for beginning salespeople. Prospecting ef ­forts are often met with rejection, and immediate payoffs are usually minimal. Neverthe-less, the ability to uncover potenÃ…Â £ial new customers often separates the successful from the unsuccessful salesperson. In some consumer goods businesses, prospecting for new customers simply involves cold canvassing-going from house to house knocking on doors. In most cases, though, the target market is more narrowly defined, and the salesperson must identify prospects within that target segment. Salespeople use a variety of information sources to identify relevant prospects, including trade association and industry directories, telephone directories, other salespeople, other customers, suppliers, nonsales employees of the firm, and social and professional contacts. Telemarketing is used by many firms to find prospects. Outbound telemarketing in ­volves calling potenÃ…Â £ial customers at their home or office, either to make a sale or to make an appointment for a field representative. Inbound telemarketing, where prospective cus-tomers call a toll-free number for more information, is also used to identify and qualify prospects. When prospects call for more information about a product or service, a repre ­sentative attempts to determine the extent of interest and whether the prospect meets the companys qualifications for new customers. If so, information about the caller is passed on to the appropriate salesperson or regional office. The Internet is also proving a useful technology for generating leads to potenÃ…Â £ial new customers. While an increasing number of firms are soliciting orders directly via a home page on the Internet, many-particularly those selling relatively complex goods or services-use their Internet sites primarily to provide technical product information to cus ­tomers or potenÃ…Â £ial customers. These firms can have their salespeople follow up on techni ­cal inquiries from potenÃ…Â £ial new accounts with a more tradiÃ…Â £ional sales call.15 A firms account management policies should address how much emphasis salespeople should give to prospecting for new customers versus prospecting and servicing existing ac ­counts. The appropriate policy depends on the selling and customer relationship strategy selected, the nature of its product, and the firms customers. If the firms strategy is trans-actional, if the product is in the introductory stage of its life cycle, if it is an infrequently purchased durable good, or if the typical customer does not require much service after the sale, sales reps should devote substanÃ…Â £ial time to prospecting for new customers. This is the case in industries such as insurance and residential construction. Such firms may design their compensation systems to reward their salespeople more heavily for making sales to new customers than for servicing old ones, as we shall see in Chapter 11. A company that desires strategic partnerships will assign a specific salesperson to each ac ­count. Firms with large market shares or those that sell frequently purchased nondurable products or products that require substanÃ…Â £ial service after the sale to guarantee customer sat-isfaction should adopt a policy that encourages sales reps to devote most of their efforts to ser ­vicing existing customers. Food manufacturers that sell products to retail supermarkets and firms that produce component parts and supplies for other manufacturers fall into this cate-gory. Some very large customers may require so much servicing that a sales rep is assigned to do nothing but cater to that customers needs. In such circumstances, firms have special-ized their sales positions so that some representatives service only existing accounts, while others spend all their time prospecting for and opening relationships with new customers. Opening the Relationship In the iniÃ…Â £ial approach to a prospective customer, the sales representative should try to open the relationship by accomplishing two things: (1) determine who within the organization is likely to have the greatest influence or authority to iniÃ…Â £iate the purchase process and who will ultimately purchase the product, and (2) generate enough interest within the firm to ob-tain the information needed to qualify the prospect as a worthwhile potenÃ…Â £ial customer. An organizational buying center often consists of individuals who play different roles in mak ­ing the purchase decision. Thus, it is important for the salesperson to identify the key deci-sion makers, their desires, and their relative influence. Selling organizations can formulate policies to guide sales reps in approaching prospec ­tive customers. When the firms product is inexpensive and routinely purchased, salespeo ­ple might be instructed to deal entirely with the purchasing department. For more technically complex and expensive products, the sales representative might be urged to identify and seek appointments with influencers and decision makers in various funcÃ…Â £ional departments and at several managerial levels. When the purchase decision is likely to be very complex, involving many people within the customers organization, the seller might adopt a policy of multilevel or team selling. Qualifying the Prospect Before salespeople attempt to set up an appointment for a major sales presentation or spend much time trying to establish a relationship with a prospective account, they should first qualify the prospect to determine if he or she qualifies as a worthwhile potenÃ…Â £ial customer. If the account does not qualify, the sales rep can spend the time better elsewhere. Qualification is difficult for some salespeople. It requires them to put aside their etemal optimism and make an objective, realistic judgment about the probability of making a prof-itable sale. As one authority points out, the qualification process involves finding the an-swers to three important questions: Does the prospect have a need for my product or service? Can I make the people responsible for buying so aware of that need that I can make a sale? Will the sale be profitable to my company?16 To answer such questions, the sales rep must learn about the prospects operations, the types of products it makes, its customers, its competitors, and the likely future demand for its products. Information also must be obtained concerning who the customers present sup-pliers are and whether any special relationships exist with those firms that would make it difficult for the prospect to change suppliers. Finally, the financial health and the credit rat-ing of the prospect should be checked. Because so many different types of information are needed, nonselling departments within the company-such as the credit and collections department-often are involved in the qualification process when large purchases are made. Frequently, however, credit de ­partments do not get involved until after the prospect has agreed to buy and filled out a credit application. In these situations, company policies should be formulated to guide the salespersons judgment concerning whether a specific prospect qualifies as a customer. These policies might speli out minimum acceptable standards for such things as the prospects annual dollar value of purchases in the product category or credit rating. Simi-larly, some firms specify a minimum order size to avoid dealing with very small customers and to improve the efficiency of their order-processing and shipping operations. Issues re-lated to prioritizing customers are discussed in Chapter 3. Presenting the Sales Message The sales presentation is the core of the selling process. The salesperson transmits informa ­tion about a product or service and attempts to persuade the prospect to become a customer. Making good presentations is a criticai aspect of the sales job. Unfortunately, many sales ­people do not perform this activity very well. Past studies have discovered that 40 percent of purchasing agents perceive the presentations they witness as less than good. In a recent sur-vey of purchasing executives, the following five presentation-related complaints were among the top 10 complaints the managers had about the salespeople with whom they deal: Running down competitors. Being too aggressive or abrasive. Having inadequate knowledge of competitors products or services. Having inadequate knowledge of the clients business or organization. Delivering poor presentations.17 One decision that must be made in preparing for an effective sales presentation concerns how many members of the buying firm should attend. Since more than one person is typically involved in making a purchase decision, should a sales presentation be given to all of them as a group? The answer depends on whether the members of the buying center have divergent attitudes and concerns, and whether those concerns can all be addressed effec-tively in a single presentation. If not, scheduling a series of one-to-one presentations with different members of the buying group might be more effective. In many cases, the best way to convince prospects of a products advantage is to demon ­strate it, particularly if the product is technically complex. Two rules should be followed in preparing an effective product demonstration. First, the demonstration should be carefully re-hearsed to reduce the possibility of even a minor malfunction. Second, the demonstration should be designed to give members of the buying center hands-on experience with the prod ­uct. For example, Xeroxs salespeople learn about their clients office operations so they can demonstrate their products actually doing the tasks they would do after they are purchased. Different firms have widely varying policies concerning how sales presentations should be organized, what selling points should be stressed, and how forcefully the presentation should be made. Door-to-door salespeople and telephone salespeople are often trained to deliver the same memorized, forceful presentation to every prospect. A person selling com ­puter systems may be trained in low-key selling, in which the salesperson primarily acts as a source of technical information and advice and does little pushing of the companys par ­ticular computers. The section later in this chapter on alternative selling approaches pro-vides additional insight on presentational approaches. Today, the proliferation of relationship selling has resulted in salespeople being called on to give more formal presentations to multiple members of a client organization. For ex ­ample, often selling firms may give quarterly or annual account review presentations to clients. These presentations typically involve the buying team and selling team as well as members of management from both sides. A firms policy on sales presentations should be consistent with its other policies for managing accounts. To formulate intelligent sales pre ­sentation policies, a sales manager must know about alternative presentation methods and their relative advantages and limitations. Space limitations of this chapter make it difficult to present a lengthy discussion of such issues. The interested student is urged to examine a personal selling textbook where a variety of sales presentation methods are discussed and evaluated in more detail. Closing the Sale Closing the sale refers to obtaining a final agreement to purchase. All the salespersons efforts are wasted unless the client signs on the dotted line; yet this is where many salespeople fail. It is natural for buyers to try to delay making purchase decisions. But as the time it takes the salesperson to close the sale increases, the profit to be made from the sale may go down, and the risk of losing the sale increases. Consequently, the salespersons task is to facilitate the client making a timely final decision. Often, this may best be accomplished by simply asking for an order. May I write that order up for you? and When do you want it delivered? are common closings. Another closing tactic is to ask the client to choose between two alterna ­tive decisions, such as, Will that be cash or charge? or Did you want the blue one or the red one? In B2B buying and selling, organizational buyers and other decision makers have had extensive training in buying and selling techniques and can identify manipulative closing techniques, so care should be used in selecting a natural way to ask for the sale. Servicing the Account The salespersons job is not finished when the sale is made. Many types of service and as-sistance must be provided to customers after a sale to ensure their satisfaction and repeat business. Excellent service after the sale bolsters customer loyalty and fosters long-term relationships with customers. But this is another area in which some salespeople do not perform well. One consultant estimates that when a customer stops buying from a com-pany, about 60 percent of the time its because the customer thinks the selling firms sales ­people developed an indifferent attitude after the product was delivered.18 The salesperson should follow up each sale to make sure no problems exist with delivery schedules, quality of goods, or customer billing. In addition, often the salesperson or members of a sales team supervise the installation of equipment, train the customers employees in its use, and ensure proper maintenance in order to reduce problems that may lead to customer dissatisfaction. This kind of postsale service can pay great dividends for both the salesperson and the selling firm, leading to the sale of other, related products and services.19 For instance, in many capital equipment lines, service contracts, along with supplies and replacement parts, account for greater dollar sales revenue and higher profit margins than the original equip ­ment. A firms selling and customer relationship strategy should dictate what type of postsale or ongoing service should occur. To truly understand the selling process, why successful salespeople do what they do, and how to most effectively manage their efforts, it is important to also understand how B2B customers make purchase decisions. After all, in relationship selling, the focus by the sales ­person and his or her entire organization is aimed at fulfilling customer needs and solving customer problems. Therefore, the next sections shift the focus of our discussion from the selling side to the buying side to examine the participants in the B2B buying process, the stages of this buying process exhibited by many organizations, and finally the nature of organizational buying situations.

Spying :: essays research papers

With the growing deviant behavior around the country, law enforcement has developed 21st century surveillance techniques and methods. Now people are continually monitored to keep the public in check and obey the laws of the state. The government can supervise citizens with a new speed monitoring technology replacing highway patrol officers. In addition to speed cameras, car manufacturers have developed an On-star system, can assist motorists who need directions, have car troubles, or even order flowers for a loved one. The ingenious system that takes individual pictures of every car that passes an operational camera and then proceeds to calculate the speed at which the vehicle is traveling at the time of the photograph. This new way of apprehending speeders causes apprehension for some drivers, fear in others, and even disgust for some owners.   Ã‚  Ã‚  Ã‚  Ã‚  The automated ticket surprises people when casually opening their mail. It gives them a reminder about the importance of following the laws even when someone thinks they are not being monitored. But the main argument surrounding the heated topic of computer-generated Highway Patrol is the unknown driver of the vehicle. The tickets are written to the owner of the vehicle, the owner is not always the driver consequently, unfairly penalizing unsuspecting people.   Ã‚  Ã‚  Ã‚  Ã‚  Personal surveillance has gained in popularity in the past couple of years. Cameras are hidden through houses, trip meters in cars record the top speed and number of miles each day, and an assistance program is installed in select automobiles. The On-star system assists owners of GMC cars with driving directions, car troubles, and theft using the global positioning system. A private company via satellite that can access the vehicle’s location, model, and year operates this system. The technicians answering all the calls from the owners of the cars have complete access to personal information politely addressing the caller by name. This system deters criminals from stealing cars equipped with On-star because the operators can easily locate a stolen vehicle. Therefore, the police can track down the stolen car in a matter of minutes, with the help of the On-star company. It is an uncanny feeling to have an On-star technician give a driver the exact position of their vehicle.   Ã‚  Ã‚  Ã‚  Ã‚  The trip meters allow owners of a vehicle to check on other drivers of that car. By recording the date, distance traveled, and top speed of the day, the owner can monitor other driver’s aggressiveness and honesty.

Essay --

Although I knew a little bit about blood borne disease before starting the nursing program, I learned much more as I started my career. I never really understood why the majority of people get infected with disease such as Acquired Immunodeficiency Syndrome (HIV) and Hepatitis C. It was made clear to me when I started my nursing career, that people who get infected with these diseases are drug users because they share needles with someone else. Even though there are several routes of transmission of these diseases, sharing needles with a partner is one of the routes. As a current Public Health Nurse (PHN), this topic is very important and the only way to prevent outbreaks and stop the sharing of needles is by referring patients to needles exchange programs (NEP) and educating people as much as possible. Even though we cannot completely stop the outbreak, minimizing the amount of people who get infected through sharing needles will help decrease that mode of transmission. After a study was a performed in Canada, researchers found that preventing HIV is by needle exchange programs (NEPs). These program drastically diminish spread of blood borne disease. NEPs are programs where drug users can safely dispose of old syringes and exchange them for new, sterile ones. The services that NEPs provide is essential for drug users that are more vulnerable to these diseases. NEPs are the most successful interventions for preventing HIV. Studies show that changes in HIV risk behaviors after NEPs were implemented reported reductions in syringe sharing and other high risk injecting behaviors. There are some controversies that NEP programs distribute needles when in fact, in order to get new sterile needles drug users have to return used ones (Ma... ...cate our clients, we are telling them the truth about the risks involved with sharing needles. By telling them the truth our intentions are not to scare them, but to tell them everything they need to know in order to make the best option for themselves when it comes to needle sharing. Fidelity means keeping promises (Allender et al., 2010). This is very essential for a PHN when it comes to trustful patient client relationship. If a nurse promises the patient that they will help them obtain sterile needles or refer them to NEP, then he/she has to follow through with that. If the PHN doesn't follow through with the promise that he/she makes, then the client won't trust the PHN in the future. All in all, needle exchange programs are very essential and beneficial for reducing blood borne disease, and we as nurses have to educate our clients because if we won't who will? Essay -- Although I knew a little bit about blood borne disease before starting the nursing program, I learned much more as I started my career. I never really understood why the majority of people get infected with disease such as Acquired Immunodeficiency Syndrome (HIV) and Hepatitis C. It was made clear to me when I started my nursing career, that people who get infected with these diseases are drug users because they share needles with someone else. Even though there are several routes of transmission of these diseases, sharing needles with a partner is one of the routes. As a current Public Health Nurse (PHN), this topic is very important and the only way to prevent outbreaks and stop the sharing of needles is by referring patients to needles exchange programs (NEP) and educating people as much as possible. Even though we cannot completely stop the outbreak, minimizing the amount of people who get infected through sharing needles will help decrease that mode of transmission. After a study was a performed in Canada, researchers found that preventing HIV is by needle exchange programs (NEPs). These program drastically diminish spread of blood borne disease. NEPs are programs where drug users can safely dispose of old syringes and exchange them for new, sterile ones. The services that NEPs provide is essential for drug users that are more vulnerable to these diseases. NEPs are the most successful interventions for preventing HIV. Studies show that changes in HIV risk behaviors after NEPs were implemented reported reductions in syringe sharing and other high risk injecting behaviors. There are some controversies that NEP programs distribute needles when in fact, in order to get new sterile needles drug users have to return used ones (Ma... ...cate our clients, we are telling them the truth about the risks involved with sharing needles. By telling them the truth our intentions are not to scare them, but to tell them everything they need to know in order to make the best option for themselves when it comes to needle sharing. Fidelity means keeping promises (Allender et al., 2010). This is very essential for a PHN when it comes to trustful patient client relationship. If a nurse promises the patient that they will help them obtain sterile needles or refer them to NEP, then he/she has to follow through with that. If the PHN doesn't follow through with the promise that he/she makes, then the client won't trust the PHN in the future. All in all, needle exchange programs are very essential and beneficial for reducing blood borne disease, and we as nurses have to educate our clients because if we won't who will?

Leadership Essay -- essays research papers

Twelve O’Clock High Introduction to the paper’s subject, and primary objectives: General information regarding the topic of this paper:  The purpose of this paper is to identify and contrast the different styles of leadership exhibited by two characters found in the 1949 movie Twelve O’Clock High starring Gregory Peck as General Savage, Army Air Forces general. Based on a true story, Twelve O’Clock High is a inspirational account of the highly dangerous precision daylight bombing missions carried out by US Army Air Force’s 918th Bomber Group in England during the last part of World War II. In the beginning of the movie the squadron is commanded by general Davenport. It is very clear that General Davenport’s main concern is the wellbeing of his men. He obviously had developed close interpersonal relationships. The men of the squadron were completely devoted towards Davenport and they trusted any decision that he would make. General Davenport’s affection for his men comes to interfere with his ability to lead them. The squadron suffers heavy losses to planes and heavier losses to soldiers. One instance that clearly demonstrates Davenport’s incapability to uphold his responsibilities as the leader is when he jeopardizes the well being of the entire squadron by ignoring protocol and flying out of formation in the attempt to save one plane. When it becomes apparent to Davenport’s superiors that his emotional feelings have become an obstacle to his effectively leading the squadron they relieve him. General Savage who is ordered to take over the underachieving bomber group experiencing heavy losses because of poor technique and lack of focus. Savage takes a kind of tough love approach, holding his men to the highest standards. Savage makes the point that the ultimate objection of the squadron is to successfully complete the assigned missions. Throughout the movie Savage constantly makes it absolutely clear to the squadron that no one individual’s wellbeing will be placed ahead of the entire team and the success of the team. Initially the changing of the preceding General dispirits the squadron. They felt that General Savage was uncompassionate considering the men as nothing more then numbers that were dispensable at his convenience. After several missions that were marked by a remarkable turnaround in success the man eventually come... ...rganization this movie offers a very concrete example for people in authority to follow. It can also be applied in situations where there has been a recent change in authority. According to the book leaders that have recently entered a position of authority should be more task specific in the way they interact with employees. This will clear up some of the ambiguity associated with the needs of the new leader to the employees. Reasons why Savage succeeded where Davenport failed: Differences in primary motivation: Davenport was primarily motivation was the establishing and maintaining of close interpersonal relationships with his followers. While Savage, on the other hand, was primarily motivated by task accomplishment. As in this type of situation Savage’s style is more effective. However, even though Davenport failed in this situation I feel that his leadership style has the potential to be highly successful in an environment that are more favorable. In this example Savage was faced with a crises. In periods of crisis leaders identify problems and implement solutions tend to be the most effective. Clearly Savage does a better job of making his expectations clear.

Mother And Daughter Relationships Essay

What is the â€Å"mother-daughter† relationship? I have no direct information on this because I am not a daughter. I do, however, have two sisters, and their relationship with my mother is very different when compared to the characters in the short stories â€Å"Who’s Irish?† and â€Å"New York Day Women.† Relationships between mothers and daughters take different forms for different people. The mother/daughter relationship amongst different people can be the same, but also very different. There are many similarities in the relationships between the mothers and daughters in the short stories, â€Å"Who’s Irish?† and â€Å"New York Day Women.† One similarity is that there is a foundation of love between the generations. For example, in â€Å"Who’s Irish?† the mother seems to explain how she feels about her when she was a baby. â€Å"A daughter I have, a beautiful daughter. I took care of her when she could not hold her head up.† The narrator seems to have much love for her daughter, and she tries to make her life better by taking care of her child. In â€Å"New York Day Women† the daughter, Suzette, follows her mother around New York City on her lunch break and comments on what she is doing. In this short story it isn’t hard to see that this daughter loves her mother very much. Suzette also appears to know what her mother does in her everyday life, and with this information she embraces her mother with kindness and love. For instance, she knows that her mother shouldn’t eat anything with sodium because, â€Å"she has to be careful with her heart, this day woman.† Another similarity would be that the cultures of both mothers are held strongly with them, but not as strongly with their daughters. For example, in â€Å"Who’s Irish?† the mother says, â€Å"You spank her,  she’ll stop†¦Ã¢â‚¬  which in Chinese culture it is acceptable to spank your child. However, Natalie replies, â€Å"†¦Oh no. In America, parents not supposed to spank the child. It gives them low self esteem†¦Ã¢â‚¬  Which contradicts the Chinese parenting tradition performed to teach obedience to the child. In â€Å"New York Day Women† the mother portrays herself as a person who keep traditions strong but not have them interfere with other cultures such as the American culture. Although the mother remains tied to her culture throughout the whole story, yet her daughter is willing to accept her ways, but not follow them. An additional similarity in the two short stories is the mothers’ efforts in trying to embrace new cultures. It is hard for people of different backgrounds to understand the change in culture in a country where the culture is totally different and diverse. However, the willingness of the two mothers to accept the culture is their way of expressing their love for their children. For example, in â€Å"Who’s Irish?† the mother finally accepts the culture around her at the end of the story when she moves in with Bess Shea. She encounters things of the new culture and she doesn’t seem to mind them, such as watching bloopers and the birdfeeder. With these little changes in culture she will adapt to the new habitat in which she is living. The similarity in â€Å"New York Day Women† is a little easier to understand because it happens throughout the entire story. In the story â€Å"New York Day Women† the mother walks down the street in Brooklyn while her daughter is following her from behind. The mother seems to have a routine she follows everyday. One example of the mother embracing a new culture is when Suzette is trailing behind, and notices that she stops at the vendor on the side of the street and orders a frankfurter, which is an American meal to most people. Another example, of accepting a new culture would be the argument of the taxi drivers in front of Carnegie Hall, which is very common in New York to have happen. So she sits and waits until the argument is over. The mother’s reply was, â€Å"In Haiti when you get hit by a car, the owner of the car gets out and kicks you for getting blood on his bumper.† These are examples of the similarities between the relationships in â€Å"New York Day Women,† and â€Å"Who’s Irish?† There are also many differences in the mother-daughter relationships of these short stories. The first difference was how the two daughters acted towards  their mothers’ old traditions and customs. The fact that Suzette was curious about the mother’s customs and wanted to know more about it made the story â€Å"New York Day Women† a little more articulate. In the sense that I could tell that Suzette knows her mother very well, and will not stop being curious about her mothers traits. For example, in â€Å"New York Day Women† the Suzette follows her mother around the streets of New York. She doesn’t want to be seen by her because she is trying to see what she is does in the daytime. This curiosity leads Suzette to learn how her mother adapts to the city life. On the other hand, in â€Å"Who’s Irish?† Nattie does not really care what her mother’s traditions are. She only cares about the new way a child should be treated and the way an American acts. This leads to confusion between Nattie and her mother because both are trying to force different customs and cultures Sophie, the daughter of Nattie. Also, in the end, Nattie is so distant from her mother that she rarely goes over to Bess’ house to see her. The second difference between these two stories would have to be the relationships between the two families. In â€Å"New York Day Women† the mother-daughter relationship is very close. Just the fact that the Suzette went to follow her mother to learn her customs is loving, but to have almost every sentence begin with â€Å"My mother† is enough evidence that there relationship is close enough to make the family in â€Å"Who’s Irish?† look chaotic. With this kind of relationship between them their mother-daughter relationship the love will never end. However, the mother-daughter relationship in â€Å"Who’s Irish?† is horrible. The mother loves her daughter, but she can’t show it to Nattie because she doesn’t want to let go of her traditions. This leads to the physical abuse of Sophie and aggravation from Nattie, which would head the relationship in a downhill pattern. The families portrayed in these two stories depict very different mother-daughter relationships. In conclusion, the relationships between mothers and their daughter can vary just as the tides of the ocean. The mother-daughter relationship amongst different people can be the same, but also very different, as seen in the short stories, â€Å"Who’s Irish?† and â€Å"New York Day Women.†. However, in the end family relationships will prevail in good standing, and the love that was always there will rise in the hearts of the families and all will be won in  the fight for togertherness.

Wan Design

In this scenario I will be providing information associated with the creation of a WAN for ACME Manufacturing. This business has several locations spread out all over America and requires a WAN to connect their locations in America with their newly build plant in China. With the headquarters and engineering offices in Atlanta, which are right across the street from each other, the plan would make sense to connect all communication here.There are also distribution offices in New York, Chicago, and Phoenix which will have to be connected to this network to attend the weekly company meetings and have access to information stored at headquarters. For the headquarters and engineering offices in Atlanta a LAN setup with routers and Ethernet wires will be introduced. This choice is based on higher speeds for the network as well as a significant reduction in cost. For the offices in New York, Chicago, and Phoenix a Satellite link will be added to ensure communication with the network located at the headquarters in Atlanta.A satellite link will be made available to China as well to ensure that all locations have access to the main headquarters. Having all offices linked to a central location will allow interactions to be achieved for orders, manufacturing, communication, and other correspondence. This will allow the information and communication to be delivered at a higher standard than other means. Because we will be connecting all of the locations to a central location in Atlanta we will be using a Star Topology. A Star Topology will allow everyoffice a direct link to headquarters and will centralize the network management making it easier for an administrator to monitor. I have listed an example diagram of the Star Topology Below: With this Star Topology and the vast distances that would have to be reached to ensure communication with all locations ACME Manufacturing will have to lease T1 lines. This will ensure High Bandwidth speed and promote a more successful inte raction time for fulfilling orders and maintaining communication between headquarters, distribution, and the newly constructed plant.A T1 transmission can reach speeds of 1. 544Mbps and maintain up to 24 digitally transformed voice channels. (Techterms. com, 2013) In the interest of Telecommunications ACME Manufacturing would benefit the most from a VOIP. VOIP’s have become a new method for businesses of all sizes to interact and communicate with each other. With a reduced cost in cabling and hardware needed for setting up the service it brings great benefits to a business. Often the same cables utilized to make up a network can be used to create a VOIP and communicate efficiently.With this form of telecommunication ACME Manufacturing is sure to increase production, maintain a better relationship with customers, and decrease the overall expenses with a low maintenance system. Virtual meetings will be made easier as the VOIP is utilized by all locations that are connected to t he main headquarters. When addressing IP Addressing a Class C would be appropriate, supposing the network mask pertains to every subnet and using the same network IP address. (Regan, 2004) A VLAN will be advantageous to ACME Manufacturing because of the link it will provide to all six locations.Because the buildings are separated physically from each other a Virtual Network will allow the buildings to be grouped virtually which will increase the efficiency of the network. This virtual grouping will allow for better communication and increased productivity between all locations. I have assessed the hardware needs associated with this network and have come up with some suggestions which will operate the network in the most efficient way. First, A number of Mainframe Computer Systems will be installed at each location which will serve as the brain for each location.After the initial link is made with the central headquarters the Mainframe computers will be linked to routers and switche s. Routers and switches will be utilized to route network signals to all areas of this large network. Telephony systems will be introduced to serve the VOIP located at each location to assist with communication needs. Wireless technologies will also be needed to assist with mobility and other devices such as printers, laptops, fax machines, etc. Lastly, a physical firewall will be enforced at each location to protect the network from internal and external intruders.The wireless technologies for ACME Manufacturing will be specific to the needs of the company. For example the teleconferencing between the six locations may require wireless webcams and headsets which will need to be ran on a wireless signal. These technologies may also need to utilize the satellite signals to better communicate across large physical distances. Wi-Fi may also be introduced within each building to increase mobility and productivity. The Wi-Fi technologies will be worth it because the benefit will outweigh the extra cost as the technology is easy to set up and maintain.The Router protocols implemented will be a OSPF which stands for (open shortest path first). Because of the large network being introduced this protocol will be the most useful. This protocol operates on Internal Gateway Protocols by routing the most direct path and using the bandwidth most optimally. This not only reduces the use of bandwidth but also offers an ease of maintenance for administrators. (Techterms. com) The last area to be assessed will be the security of the network. This is by no means the less important as the security of this size will be difficult.Physical firewalls should be setup on each mainframe at each location to control the flow of incoming and outgoing information. Antivirus and Malware software should be implemented to help seek and destroy malicious attacks. Encryption will be used in the form of users supplying unique usernames and difficult passwords in order to gain entry into the netwo rk. Also, a physical form of protection will be introduced into vital places like server rooms and admin offices in the form of physical security cameras and in some cases guards.A team should be formed at each location to ensure the security of the network and combat any unauthorized entry. No network security system is obsolete but all bases should be covered. With these recommendations I have supplied I believe that the ACME Manufacturing company will be happy with their network. It will allow communication and distribution orders from each location and all will be connected to the main headquarters. The increase in productivity and communication will surely lead to an increase in sales and success.

The Compititive Of Data Base Management

Information Management continued to be among one of the fastest growing aspects in Medicare and other facets in the business world. The article delves into the new found necessities that are incumbent in information management. There are integrated systems that have different modules for financial aspects, marketing, clinical, etc. , however that all share the same common data elements. The article goes further to advice what makes this system effective. This method makes it where no one has to take the time to enter data repeatedly, the data is collected up front and are distributed to other modules simultaneously. This in essence will save staff time and remove instances of possible errors. However even with positives there are negatives, Szatala (2000) does a wonderful job in this article describing the positive in the database. (Schultz, 1999) reports that there should be concern regarding financial aspects of the database. The government's chief watchdog for the year-2000 computer crisis yesterday disputed administration claims that Medicare computers would be fixed in time to prevent disruption of payments to hospitals and doctors after Jan. 1. Joel Willemssen, director of the General Accounting Office's accounting and information management division, said, â€Å"There is a high probability of system failures† in Medicare's computers that pay approximately $288 billion worth of medical bills for 70 million elderly people. His assessment contradicted Nancy-Ann DeParle, administrator of the Health Care Financing Administration (HCFA), who told the House Government Reform and Oversight subcommittee on government management, information, and technology that Medicare users should not expect any disruptions in their payment or services. Managed care organizations want understandable, reliable information to help them decide which long-term care facility is best able to provide cost-effective care, and the facility wants to be able to profit from the contract. Meanwhile, with PPS, Medicare wants to know especially what it is paying for, and why Errors can result in a facility losing money or, worse, being prosecuted for fraud (Szatala, 2000). This important aspect shows what is viewed as necessary and warranted by Medicare. Through the years that have been issues of what is covered and what is not covered, as well as for how long, not to mention if these processes were truly necessary. The data set incorporates so many aspects that at one time were singularly controlled. This allows the opportunity for a system to be more efficient, reduce timed errors, as well as reduce the amount of questions that are often created through all of the processes that were done individually at one time. An important aspect in the article explains how having a system that incorporates all of these aspects, can be nothing but an asset to any business. Facilities that are able to create patient profiles can effectively communicate with managed care organizations concerning the outcomes data i. e. length of stay, re-hospitalization, resident satisfaction, and clinical outcomes (Szatala, 2000). There are aspects in the article that create a strong impact , as well as drive even further the necessary aspects of having such a compiled system. Szatala (2000) does a great job of expressing what the database can do, as well as how much easier it makes the lives of staff and other personnel. Information systems can also support informed decision-making, as well as increase the operational efficiency of a long-term care facility. A marketing information system is most helpful in supporting decision making by tracking inquiries, actual admissions and discharges, and donors who support the facility. A facility can also use those data for trending, attempting to pinpoint the appropriate market area and customer profile. Judson has a marketing information system that tracks inquiries, prospective residents, admissions, and discharges. It also helps correlate data from marketing activities to create customer profiles, allowing us to capitalize on our marketing dollar. (Szatala, 2000) This only supports and gives further reason as to why this data system is necessary and proficient. A system that can incorporate daily activities as well as projected timelines and proficiencies is both a necessity and requirement for proficient data collection, and retrieval. Another program currently in use is a scheduling/staffing system that is linked to the payroll system. Employee schedules are computerized. Employees swipe the time clock with their badges, enabling the system to allocate benefits and generate payroll. (Szatala, 2000) here the writer expresses how this system is effective in another aspect of everyday business. A task that once had to handle individually can now be utilized as part of a bigger system. This also shows how this database is more efficient than current systems in use. Another innovative clinical system combines fall prevention with monitoring incontinence. The system is an ultra thin sensor that is placed in a brief worn by the resident, so that when the resident becomes incontinent, it detects the wetness. The sensor sends a signal to a beeper that the resident assistant carries. We tie this into a fall prevention program, since data show that residents often fall because they either have to go to the bathroom or they are already wet and trying to escape the wetness. The system also tracks the incontinence data and creates a graph tracking when the resident is incontinent, so that we can determine a pattern and develop toileting programs. (Szatala, 2000) Here is an example of how this database not only can be effective in paper processing and data compilation and retrieval. This system can give a more efficient way of helping patients, a way to make their lives a little easier as well as give caregivers an opportunity to know when certain things that are going on with their patient(s). There is also a bar code system. All resident equipment and supplies are swiped by a hand-held scanner. The equipment used for a resident goes directly to that resident's bill. We will use this system for inventory. Collecting and analyzing outcomes for managed care can be efficient and effective with or without a complex information system. We have learned over the years, for instance, that the resident's MDS is an absolute wealth of information; we have used these data for quality improvement initiatives, as well as for discussions with managed care. Most facilities, however, have not used these data fully. Now with the Health Care Financing Administration (HCFA) requiring the use of quality indicators and the fact that these data are used in surveys, everyone is getting smarter about the MDS. (Szatala, 2000) Again, this shows the versatility of the database. All of the positives depicted in the writing far outweigh the negatives. Computer malfunctions are possible in any situation; therefore, they should not be viewed as a hindrance in this situation or any others. This article truly gives insight into the ways that the lives of caregivers and patients can be improved and better maintained. Medicare is something that has become a growing concern; it has also become necessary to create effective ways of dealing with data i. e. financial, personal, or patients. This article truly expresses how a database of this nature can do nothing else but improve all aspects of Medicare and the individual. It is time for working more efficiently instead of harder. It is time to learn how to make technology work for us instead of against us, this article shows how that is possible.

Print Media Versus Electronic Media Relations Essay

Print media today is still considered to be the number one medium for public relations practitioners, despite the recent progress were seeing in electronic media and especially the Internet. Public relations practitioners channel any pertinent information through the media in order to send it to its target audiences or shareholders in the company. Public relations professionals mostly deal with print media. Print media is considered an important function for public relations professionals because many newspaper and magazine agencies use new releases. Before the terrible attacks on the World Trade Center in New York City on September 11, 2001 newspaper readership had been steadily declining in the United States and the rest of the world. After September 11, 2001 newspapers readership had improved as well the media’s image. Americans suddenly wanted to know to be informed about world affairs, specifically the war on terror and protecting our nation. From â€Å"The Practice of Public Relations† book: 49% considered the media â€Å"highly professional,† compared to 73% after 9/11, 59% considered the media â€Å"politically biased,† compared to 47% after 9/11, and 35% believed the news media â€Å"don’t care† about the people they report on, while 47% found them compassionate. Based on a study done by the U.S. Industry & Market Outlook there are 30,700 printing companies in the United States. As for magazines 17,321 are published in the United States according to the National Directory of Magazines. Furthermore magazine readership has seen an increase in its readership. Now I will begin discussing publicity and its relevance. First, off publicity is known as the conscious attempt to manage the public’s perception of a subject. Publicity is achieved by directly working with media. In addition, publicity is understood a more powerful method than advertising. Advertising cost a lot of money. Think about it a full-page ad in the New York Times or Wall Street Journal could cost a company or an individual thousands of dollars. Publicity cost compared to advertising are very low, it merely  costs a company their time and effort to create. Publicity is considered to be more credible than advertising because it’s similar to a third-party endorsement. Its thought of as â€Å"news† so most people will trust it. There are six reasons why publicity works well for an organization. First one is when announcing a new product or service. Like I said earlier publicity is deemed as news so utilizing publicity before advertising is crucial. Second, publicity can be advantageous when recognizing an old product. Third reason is when explaining a complicated product. This means its tough to explain a multifaceted product in an advertisement because advertisements are limited. Companies cannot possibly fit everything they want into a brief advertisement so they devise a publicity stunt such as a staged event to discuss complex products or services. Fourth value of publicity for any organization is little or no budget. This suggests that companies with small budgets cannot afford to devote there time to advertising, so they turn to publicity, which is rather inexpensive and exceptionally effective. The fifth value of publicity is enhancing the organization’s reputation. This in my opinion is very important job for public relations practitioners. The best way to promote or enhance an organization’s reputation is through publicity and not through advertising because it is self-serving and very ineffective. The last reason why publicity makes good sense for any organization is during a crisis. According to our textbook publicity techniques are the fastest and most credible means of response during a crisis. This is also known as damage control, companies frequently choose this route when a crisis occurs. Now I will discuss another form of public relations that’s taken part of print media, propaganda. First off the purpose of propaganda is to influence people’s opinion and manipulate people to change their behavior, rather than to communicate the facts about something. The early uses of propaganda can be traced all the way back in 1600’s. The Catholic Church used propaganda to inform and persuade the public. Back during those days the term propaganda did not have the same negative connotation like it has today. Propaganda also was used during the days that led to the American Revolution. Thomas Paine, Samuel Adams and many others participated in propagating anti-British  information to the rest of the colonies. Common examples where propaganda can be easily found in newspapers, magazines, pamphlets, government reports, news reports, books, posters, and even art work. Next topic that I will discuss is how to pitch publicity successfully. The public relations textbook outlines 10 rules or tips on how to achieve publicity after writing a release. First tip is to know deadlines. Time means everything especially for newspapers. They need stories sent to them at a precise time so they can follow up on the story to make sure its not phony. Second tip is to write to them directly, do not call. Reporters have a great deal deadlines to make, they don’t need another person calling following up on there release. Therefore, writing them a letter is preferable and considered proper etiquette. The third is to direct the release to a specific person or editor. It would behoove any person sending releases to a newspaper to write which department or specific editor needs to see your release. The reason to direct your release to a specific person is because newspapers consist of many departments and even more reporters and writers. Next one is similar to the last one, which is to determine how the reporter wants to be contacted. This shows the reporter that you care about his or her preferences. Something not to do is to badger an editor to get your story to be published. This is a wrong tactic and it wont further your cause. Badgering could only lead to worse results in the future. The next two are to use exclusives but be careful and make sure you do your own calling. Making your own calls instead of letting an assistant to it is a sign of respect. The next suggestions are to not send clips of other stories about your client and to develop a relationship. Developing a good professional relationship is key to accomplishing things. The better you know a reporter the more successful your company will be. The last rule and in my opinion the most important job for a public relations practitioner is to never lie. Once they lose trust in you the relationship is severed and pretty much over. All in all print media is still regarded as the strongest medium for public relations professionals. Print media can be achieved through publicity and advertising. Organizations should always consider publicity before  advertising because it offers some positive benefits. Furthermore propaganda is the spreading of ideas and information for the purposes of inducing or manipulating behavior. For the most part people believe propaganda is usually false, which isn’t necessary true. The last topic I wrote about was how to pitch publicity effectively to reporters; these rules were outlined in our textbook. Electronic media has become king in the twenty-first century. Fifty percent of the nation gets their news from television. Today there are more then the big three networks. Cable television has become a monster itself with many channels devoted to news twenty-four hours a day and seven days a week such as CNN, Fox News Channel, and MSNBC. The internet is also a very fast growing media for people to get their news, especially for teenagers and people in their twenties. Radio also falls under electronic media. Talk radio is also big in today’s nation with many popular radio hosts such as Rush Limbaugh, Howard Stern, and Dr. Laura Schlessinger. But what makes news media so popular? Is it the right here and right now mindset that the people of today have? There are many things that contribute to this. These next couple of paragraphs is going to explore electronic media and public relations of public media. People love to watch TV. I believe I mentioned earlier that fifty percent of the nation gets their news from television. The fact is that most people get their news from the television. The reason this is that there is non-stop bombardment of news and talk shows on at all times. There are even specific news series and channels that specialize in a certain part of the news such as ESPN for sports coverage, Bloomberg TV for stock market coverage, and Entertainment Tonight for the latest celebrity gossip. These specialty television shows have grown together with the growth of cable television. There are so many different news agencies out there now trying to break the big story that public relations representatives for companies are working over time to make sure that their company is not under attack from a nosey reporter trying to rise in the ranks. It is a recurring nightmare for the public relations department of many big corporations. Katie Couric has a great quote on the subject that sums it all up very nicely: â€Å"Some news  coverage has become more salacious, more sensationalistic, less intelligent, more giving people what they want to hear or what you think they want to hear, rather than what you think they need to or should ideally hear.† Because of news shows being on all the time, there is one very important thing that every public relations people should know how to do and that is handle a television interview. If a public relations person does not know what they are doing when being interviewed, they can potentially hurt the company that they are supposed to be representing. There are many different do’s and don’ts that should be remembered when participating in an interview but I am going to skip right down to the most important part. The biggest two things you need to remember when being interviewed is be honest and be prepared. Television publicity is not always a bad thing. Since most people get their news from television, companies usually will want to take advantage of this phenomenon and go to the general public through television. The way companies do this is through the video news release. The people in public relations most often use the video news release for breaking news. Breaking news video releases are sent by satellite directly to a news agency. There is also another type of video news release that is not for breaking news, which is called evergreen video news releases. Evergreen video news releases are often sent to broadcasters on a cassette. This is the case because of the fact that an evergreen video news release is not necessarily as important so time is usually not an issue. Video news releases are very important for the person who works in public relations. There are many important guidelines to video news releases that should be kept in mind while one is being produced. One of the most important things about producing a video news release is localizing it. A VNR will more likely be used if it can be tailored for specific areas. Another thing that should be remembered about VNRs is that a good VNR tells a story. It does need to be a story tailored to the television viewer. This means that the VNR should be short and to the point with sound bites and graphics. It should appear as if the VNR is just like any other piece of  news on the station. A VNR should not be produced if there is nothing to see. If there is no video or no pictures, then it is a waste of time and money. People will not watch it so broadcasting corporations will not even bother to pick it up. There are some downsides and risks to VNRs. I say risks because just like movies at the movie theater, there are going to be some flops. And also just like movies, VNR producers can lose large amounts of money. A public relations person should make sure that a VNR is needed before producing one. The VNR should also be expensive. Do not cheapen the VNR and cut corners because the broadcasting corporations will recognize this and not waste their airtime. Public relations people should also realize that there are other ways to get the news out to the public. Just because something needs to be reported to the public does not mean that a VNR should be used. Some analysis needs to be taken into consideration to make sure that the VNR is actually the right way to distribute the information. There are some controversies on whether VNRs are an accurate and undeceiving form of news yet overall the VNR is an effective way to get an important message to millions of people. Another form of electronic media that is important for all people that practice public relations is the public service announcements. A public service announcement is basically just a long commercial that is played for no cost. The organizations that use these most often are the ones of the non-profit sort or of corporations that are doing non-profit activities to better their public image. Although public service announcements are on television, they are not seen by many except for the night owls. Most, but not all, of the public service announcements are run between midnight and 6:00AM. This is due to the fact that companies need commercials that bring in revenue and since public service announcements do not do that, they often do not get the prime time spots. Most public service announcements are like commercials that try to get the viewer to take a specific course of action. They are not nearly as significant as the video news release from a public relations standpoint. The radio is the last electronic media that will be talked about. Talk radio has become huge in the United States. Twenty-two percent of Americans listen to talk radio according to Scarborough Research. The growth of talk radio can be pinpointed to two reasons. The first is that many more people now work at home. This is because of the rapid growth of technology. People no longer need to go to the office because they can finish all their work at home. The second reason that talk radio has grown is the fact that people drive all the time. Since it is very dangerous to watch television while driving, most people listen to the radio while getting from point A to point B. There are now talk shows on just about any subject you could possibly be interested in from sports to hypnotism to conspiracy theories. People like to listen to talk radio because it is â€Å"real†. Talk show hosts say what they want to say and are paid to have an opinion. Talk shows are also interactive. It gives the people that listen to the show a voice. You can call in and give your opinion on the matter as well. AM talk radio is dominated by conservative viewpoints such as Rush Limbaugh, a pioneer in talk radio. Talk radio can also be very controversial so media directors need to be very selective, careful, and prepared if planning to be on a talk radio program. Because television and radio have become such a big part of everyday life in the United States, public relations people need to be aware of it and use it to the fullest potential. News on electronic media is a here and now type of media. News needs to be short and pointed to make sure that the viewer does not lose interest. Electronic media is the future so public relations people should be exploring the opportunities now.

The experiments involving women in Nathaniel Hawthorne's The Birth Essay

The experiments involving women in Nathaniel Hawthorne's The Birth Mark and Rapaccini's Daughter using as foil The Oval Por - Essay Example Hawthorne build a formidable relationship with women characters, in which case he had to inspire many who appear in his fiction, and he had a relationship with women who had some influence in his life, which includes Margaret Fuller among others. Therefore, Hawthorne plays a crucial role in having to think about women and their confronting of the American men and society. Therefore, this paper will embark on the experiments that involve women in Nathaniels Hawthorne, â€Å"the birth mark† and the â€Å"Rapaccini’s daughter† (Wright). A substance analysis of Hawthorne’s women from the many tales demonstrates the way the Hawthorne uses the women as the objects of warning about the consequences of the fear of men. Analyzing the â€Å"The Birth Mark†, Hawthorne tries to introduce the Georgina character, in which case her sole flaw is the birthmark that was on her face. Everything else is perfect, but the flaw that existed was this only birthmark. The hu sband of Aylmer likes science, and he goes on to suggest that he should try to remove the birthmark. When he was through with the experiment, he goes ahead to announce that the experiment was successful. Having done this, Georgina, in which case she had some characteristics of evil possession, dies because her husband had the insistence on trying to deform nature. Aylmer also has the evil flaw, in which case he is persistence to get rid of the birthmark (Wright). Hawthorne has had to create characters with malevolent or the evil characteristics to the reader an allegorical meaning. To some extent, he may be targeting the women without the justification. Plainly, Hawthorne has had to target the women and the men equally in his works. For instance, in his works of, â€Å"Rappaccini’s daughter†, Hawthorne uses Beatrice to be the carrier of deadly poison, in which case men is in use in transmitting the evil. Then men in use have their own flaws, in which case it contribute s to the mistakes of women in their works. II. A There is the possibility of interpreting the Georgiana’s sexuality when interpreting the birthmark because Hawthorne works seem to have sexual undercurrent. In the hallmark, Georgiana tries to consider Aylmer to be his master, which is why she is caring about Aylmer’s opinion of her. Aylmer considers the imperfection in the Georgiana’s face and has the confidence of the nature due to his likes of science he plans to remove the imperfection from her face. He persuades her to remove the imperfection in order that they feel happy together. Aylmer then guides Georgiana into the laboratory, in which case it includes beautiful rooms and Aylmer finally succeeds in removing the imperfections. However, Georgiana, in which case she has had to dream, dies. From the two characters, Georgiana and Aylmer, it is quite clear that the birthmark epitomizes natural beauty containing imperfection and explores the hubris of science an d art in an attempt to perfect what the nature offers. In addition, there is the revelation of discomfort and fascination with the power of women’s sexuality, in which case it can make a man pursue anything, including endangering a woman’s life, diminishing it (Wright). Aylmer aims at removing the birthmark in Georgiana’s face that made her imperfect. Aylmer wanted to make her to be perfect in order that they