Aphrodite essays

Aphrodite essays "Muse, tell me the deeds of golden Aphrodite the Cyprian, who stirs up sweet passion in the gods and subdues the tribes of mortal men and birds that fly in air and all the many creatures that the dry land rears, and all that the sea: all these love the deeds of rich-crowned Cytherea." (Hom.Hym.5.5) Aphrodite was beautiful. She was often depicted with flowers and vegetation surrounding her golden aura, representing her connection with fertility. According to the poet Hesiod, Aphrodite was one of the twelve Olympians. The literal meaning of her name is foam born, as she was born from the sea foam that surrounded the immortal flesh, which was the result of the castration of Kronos (Theogony 190). That explains why the Renaissance artist Botticelli depicted her on a giant scallop shell. The Theogony is just one explanation of her creation, which she was born from Kronos alone, and not from a sexual union. As a result she is "characterized as the goddess of pure love that has its end not [at] physical satisfaction but [at] spiritual gratification (CCM)." In contrast to the Theogynys explanation, Homer, who is most famous for the Odyssey and Iliad, tells of her birth as the result of the relations between Zeus and Dione; thus connecting her as the "goddess of sex and procreator of children, whose concerns are of the body and not of the mind, the spirit or the soul (CCM)". These different myths of her creation are just the beginning of the many discrepancies throughout her eternal existence. In Rome, the goddess Venus, was primarily the patroness of vegetable gardens. It was not until the end of the third century B.C., when the cult of Aphrodite began, that Venus took on Aphrodites attributes and legends. Aphrodite is celebrated most predominately in Cyprus where according to the Theogony, she was origionally found. Her most famous cults on Cyprus were within Paphos and Amathus, where she was worshipped for sexual reproduction; ...

Stone Angel essays

Stone Angel essays Irony is the contrast between the way things seem and the way things are. There are three different types; verbal, situational and dramatic irony. Situational irony occurs throughout the novel. Hagar realizes her problems in her happiness on her deathbed and it is too late to do anything. She blames Bram for her faults, her favorite son abandons her and her neglected son ends up taking care of her. In Margaret Laurences novel, The Stone Angel, irony plays a major role in Hagar Shipleys happiness. Due to irony in the novel the main character, Hagar Shipley realizes the causes of her happiness too late. Hagar has lost her pride near the end of the book and this is shown in verbal irony. Pride was my wilderness, and the demon that led me there was fear. I was alone, never anything else, and never free, for I carried my chains within me, and they spread out from me and shackled all I touched(Laurence 292). Hagar finally decides not to hold in her emotions anymore and realizes she has los t her pride. She has to live her life with out her true happiness. Hagar also blames her husband Bram, for her unhappiness in her life. Situational irony occurs when Hagar Shipley blames Bram for her unhappiness. Hagar gets mad at Bram and Bram talks back to her. Ill talk any way I feel like. If you dont care for it, you can-(85). This situation happens near the beginning of the book when they are fighting over money while figuring out what to use it for. Hagar Shipley also believes she has suffered because her favorite son abandons her while her juvenile son ends up taking care of her. Dramatic irony occurs when Hagar feels unhappy when her favorite son abandoned her and her juvenile son then takes care of her. Near the end of the novel, Marvin is talking to Hagar and she tells him that he is a better son. Youve been cranky, Marvin. Youve been a good to me, always. A better son than John ...

Mmigration in the US Essay Example | Topics and Well Written Essays - 1000 words

Mmigration in the US - Essay Example Still women are not better off than men when it comes to migrating. It is easy for men to socialize and settle due to their nature. They can compromise on many things like privacy and cleanliness. Many men can stay together in a small place together. The same is extremely difficult for a woman. She has needs of privacy therefore cannot just stay anywhere. She also needs safety as she cannot defend herself. The treatment of a lonely female is not very well in many societies. All in all the needs of women are different than that of men and therefore they find it difficult to migrate as compared to men. Women, if coming from a culture where they are not treated equally to a host country where laws are much more developed, may still not be better off than men, at least in the beginning. The cultural shock is something that a woman has to face when migrating in a new country. The customs and traditions are different and they may cause discomfort for a woman. Men on the other hand can adju st to such changes rather easily. In today’s world there has been seen a surge in demand for female labor and this is attracting women to migrate. According to the latest trends women are migrating independently to support their families (Oishi, 1). The overall labor market has gone through many changes. In developed countries today husband and wife both are working and this creates a demand for migrants Nannies. This is one of the reasons behind increase in women migration. Female migration is increasing but it is still safe to say that women are at the losing end. This is because most women that migrate come from poor background and desperately need money for their families. This increases the social position of the family and of women but internal happiness of women is compromised. She is mostly living away from her child or her family. It is important to note here that women migrate when they have reached the mature ages. They are born in a culture where families live tog ether closely. They come from a collectivist background where family is more important than an individual. These women when migrate to developed world are not comfortable in working individually. They are only doing it out of necessity not by choice. This takes the toll on the personal life of a woman and therefore she has more to lose than a man. Men even in collectivist society enjoy power and freedom to a certain extent therefore they are better off when migrating. Part 2 When adopting policies for immigrants countries first have to understand the possible issues that immigrants face in the host country. After an understating of these issues appropriate measures can be suggested. Most of the immigrants travel to the host countries for earning more money and living a better lifestyle. Immigrants identify needs that cannot be met in their home countries and therefore they migrate to other countries. The main reason for migration is financial in nature. Most immigrants are poor ther efore they are willing to work at lower rates because of the difference in exchange rates. Earning for example $3 an hour is more than enough for a person to finance his whole family in Nigeria. This is where state should intervene because immigrants are not aware of their rights in the new country. State has to protect immigrants from possible exploitation of business owners. For this purpose state can open special centers for immigrants that can keep

How should we explain the decline in levels of membership of political Essay

How should we explain the decline in levels of membership of political parties across most western democracies - Essay Example Individuals receive support from the state at the expense of accepting an increase in regulation, mostly with respect to the exercise of conducting elections (Albertazzi,D. & McDonnell,D. 2010)This piece of work permits an extensive investigation about the levels of party membership across vast democracies in Europe. Along with a robust exploration on the difference in the patterns of party association existing between older democracies and the newly created ones along with the post-communist democracies as well (Rozenvalds, 2005, p.163). According to Crouch (2008), Party membership levels in the post communist democracies have remained substantially below those in the established Western politics Definitely the novelty of these democracies, the weakening or elimination of traditional cleavages that resulted from the attempt by communism to construct a classless society along with the fact that party organizations surged in a perspective in which they could already gain the benefits of modern communications networks in their efforts of seeking support, are likely to have dispirited their efforts to put up mass organizations for a longer term (Putnam, Robert 2000) This is also probable and obvious to be the same case in the southern European polities that surged from authoritarian rule in the 1970s (Crouch 2008) we will continue to anticipate that the newer the democracy, the smaller is likely to be the membership level. Based on the recent data available from many sources, party membership in contemporary European democracies produce figures of total party membership expressed in raw numbers and as a percentage of electorate (M/E) which is an indicator which is more suitable for cross-national comparisons. Activists are authorized to monitor and implement heavy burden of regulations who end up being uncompensated for their (Whiteley, 2014, p.102). These advances have turned political parties to public utilities to say

Forever Free

Forever Free Exhibit Essay Forever Free, an exhibit held at the Reagan Library in Simi Valley, California and inspired by Mr. Abraham Lincoln’s promotion and assertion of Emancipation Proclamation, is much related to the written account of Frederick Douglass’ â€Å"narrative of his life as an American black slave† with special regards and attention to its both focus and objectives. Body At the Forever Free exhibit, the implicit objective was to stimulate ambiance of America’s bludgeoning, sadistic, and historical past. For the visitors to commemorate the beginning of the â€Å"anti-black slavery,† Mr. Abraham Lincoln distinguished and proclaimed the pressing need for the aforementioned act, Emancipation Proclamation to denounce and suppress the proliferating Black slavery. Moreover, the exhibit included several sentimental stuffs like: letters made and signed by Mr. Abraham, and the contents of his proclaimed act, the handkerchief signed and belonging to Lincoln’s wife, Ms. Mary Lincoln, and some photographs taken depicting the long time slavery in America. Inspired by Lincoln’s provision of welfare among the Blacks, the theme of the exhibit was carried out successfully (Giller, 2008). On the other hand, the â€Å"Narrative of the Life of Frederick Douglass, An American Slave,† tackled the same insatiable thirst for freedom against the injustice, discrimination, and evil acts suffered by the Black Americans (Douglass, 1997). Conclusion The Forever Free exhibit rendering commemoration to Abraham Lincoln’s pursuit for the liberation of the slaves (Giller, 2008), together with the striking and overwhelming account of Frederick Douglass’ personal traumatic experience of the unjust slavery, both presents the truth of the need for liberation, love, and respect for all human race as everyone is a son of one Divine (Douglass, 1997). References Douglass, F. (1997). Narrative of the life of Frederick Douglass, an American slave. Retrieved October 31, 2008, from, http://sunsite. berkeley. edu/Literature/Douglass/Autobiography/01. html Giller, M. (2008). Forever free-Abraham Lincoln and the emancipation proclamation. Retrieved October 31, 2008, from http://www. reaganlibrary. com/pressrelease. asp? press_id=135

Who Were The Mesopotamians Religion Essay

Who Were The Mesopotamians Religion Essay The transition from the nomadic hunter-gatherers to the more sedentary farmers brought about some of the first serious thinkers in the world. This is how it started for the Mesopotamians, the transition from traveling around in search of food to settling down on the banks of a river. Because of their location they became the first river-valley civilization which is why Mesopotamia was so aptly named as so, it meaning the land between rivers those rivers being the Tigris and Euphrates. Their new sedentary gave them time to not only think but also to explore subjects such as mythology, religion as well as advances in technology. Because of this, these people could live in one place and build what we call a civilization. These people would multiply, build, create new beliefs, be conquered, made into slaves and eventually pass their beliefs on to others with some form of writing. This marks the beginning of history, by technical definition. The next topic I will explore upon is the religion of the Mesopotamian people. The Mesopotamian Religion, also known as Assyro-Babylonian religion  [14]  involved polytheism, which is the practice of worshipping multiple gods. These gods ranged from the all-powerful to the minor and they all represented some fact or occurrence in nature and/or life. Every city had a temple that was dedicated to a god, normally one major temple per city although multiple temples did occur in one city. These temples were called ziggurats where the followers of the god to which the temple was located would congregate and even reside. For example prostitutes would gather at the temple of Ishtar, the goddess they represent in their lifestyle choice. Prayer was also a present practice as warriors might pray to one of the many war and battle gods and goddesses for victory or at least survival. The purpose of the gods was as an attempt to explain the masses of phenomena that perplexed and dumbfounded the se people. The religion of the Mesopotamian people went through four historical periods. The oldest of these periods was from 3500 B.C.E. to the time of Hammurabi  [15]  , which is about 1700 B.C.E. The religion of this period involved the worship of deities in individual groups and as society built itself up many of these individual practices melted together to provide the dominate polytheistic method of worship. The second period ranged from between 1700-1365 B.C.E. and during this period a supreme deity surfaced  [16]  . This deities name was a fertility god, a god of thunderstorms (I find it interesting that most of the times it seems that gods of thunder and/or lightning take up the post of king of the group of gods they represent) Marduk  [17]  and by getting rid of the evil dragon goddess of chaos Tiamat  [18]  . The third period was from 1365-612 B.C.E. During this time was the Assyrian period as well as the fall of Nineveh  [19]  . There is another shift , as another group falls and assimilates into the larger group which happened a lot in the Mesopotamian area, as another deity takes place as supreme rather than Marduk. This deities name was Ashur  [20]  , a god of the sun. Ishtar remained the most important female deity throughout these three periods (which im sure has nothing to do with the fact that she was the goddess of prostitution). The fourth and final period started with the reign of Nabopolassar  [21]  (625-605 B.C.E.) and came to an end with Cyruss  [22]  conquest of Babylon in 539 B.C.E. who increased his dedicated policy of religious freedom and returned many plundered religious relics back to their rightful places  [23]  . Rituals involving religion included sacrifices and burnt offerings which could include the best of their crop, herd, as well as the enemies the people may have overcome. Rituals might have also been practices that related to the god or goddess that the respective group was worshiping . For instance, if a group worshiped Ishtar, to show their devotion they may become prostitutes and therefore practice prostitution in an attempt to glorify their chosen goddess and maybe to acquire their blessings or favor. The holidays gave people other reasons to worship the all mighty gods and goddesss of the Mesopotamian area. These holidays included important birthdays, passing of the seasons, and days of momentous occurrence such as the victorious conclusion of a long and epic battle. The final topic of my discussion is the topic based on the various technologies brought about in Mesopotamia. Since this was one of the very first civilizations to come into existence it brought about many of the tools that were essential to survival in their new sedentary lifestyle as well as building procedures. The first thing that I would like to mention is a process that is used to prevent damaging floods, a process that is still used today; the use of levees. Levees are depressions built along the bases of rivers or lakes that potentially raises the total potential volume a river or lake may retain without over flowing. Their strength depended completely on its weakest point, meaning if that particular point were to be damaged or completely destroyed then the whole structure would follow. Levees were basically piles of earth surrounding the designated area of containment, though today we use concrete and other materials to accomplish similar means. Due to these structures peopl e no longer feared the yearly floods of the Tigris and Euphrates rivers to the same extent as previously and another effect of the containment was a more sable distribution of irrigation resulting in greater amounts of food. Architecture is next with the structure in discussion being the momentous ziggurats, which were temples similar to those of the pyramids in ancient Egypt. They were made with dried bricks of mud which really was a combination of limestone rock earth and water, a loose relative of concrete. Now I will discuss tools and weapons, remember though that all weapons were tools until they were used to inflict purposeful harm on another being. The tools that were brought about her basically encompass most all tools present in many farming and cultivating professions. These tools included sickles, hoes, axes, hammers and many more. The major weapons used included swords, spears, maces, bow and arrows as well as shields. Most of all of the tools were manufactured using the practice of smelting to combine tin and copper to create bronze and wooden handles on which the metal pieces were attached. Machines that appeared in this time era included the plow, wheel and axel as well as the pulley and lever. This concludes my term paper on the mythology, religion and technology present in the Mesopotamian civilization. It was the spark of civilization that we can thank for its contribution to modern day society, because it was the starting point in a new order of operations in the way the world works and would be the first building block in the expansion of a sedentary life style in opposition to the previous nomadic way of life. Gilgamesh. Welcome to MYTHHOME:Mythology Site. Web. 13 Nov. 2010. . Ninsun | Goddess A Day. Goddess A Day My Quest for the Ten Thousand Names of the Goddess. Web. 13 Nov. 2010. . Midnight, By. Lugalbanda Epic. Bible and History. Web. 13 Nov. 2010. . Ishtar. Encyclopedia Mythica: Mythology, Folklore, and Religion. Web. 13 Nov. 2010. . Mitchell, Stephen. Gilgamesh: a New English Version. New York: Free, 2004. Print. Humbaba. Picture Books by Dandi Palmer. Web. 26 Nov. 2010. . Enlil. Encyclopedia Mythica: Mythology, Folklore, and Religion. Web. 26 Nov. 2010. . Shamash (Mesopotamian God) Britannica Online Encyclopedia. Encyclopedia Britannica Online Encyclopedia. Web. 26 Nov. 2010. . Gilgamesh and the Bull of Heaven. Bible and History. Web. 26 Nov. 2010. . Anu. Encyclopedia Mythica: Mythology, Folklore, and Religion. Web. 26 Nov. 2010. . Utnapishtim. Encyclopedia Mythica: Mythology, Folklore, and Religion. Web. 26 Nov. 2010. . Mesopotamian Religion New World Encyclopedia. Info:Main Page New World Encyclopedia. Web. 05 Dec. 2010. . Hammurabi of Babylon History for Kids! Kidipede History for Kids Homework Help for Middle School. Web. 05 Dec. 2010. . The Myth of Marduk, How Marduk Became King of All the Gods. Ancient Mesopotamia for Kids. Web. 05 Dec. 2010. . Tiamat Mesopotamian Mythology Ancinet-Mythology.com. Ancient Mythology: Greek, Norse, Egyptian and More Ancinet-Mythology.com. Web. 05 Dec. 2010. . Mesopotamia Fun Facts and Information. Fun Trivia Quizzes Worlds Largest Trivia and Quiz Site! Web. 05 Dec. 2010. . Ancient Babylonia Nabopolassar. Bible History Online Images and Resources for Biblical History. Web. 05 Dec. 2010. . Sorat, By Cyrus. Cyrus The Great. Web. 05 Dec. 2010. . Mythology | Define Mythology at Dictionary.com. Dictionary.com | Find the Meanings and Definitions of Words at Dictionary.com. Web. 05 Dec. 2010. .

Final Strategic Planning Essay

In any business, there are strategies in place to make sure the business is a success. This is how Healthy Happy BOW WOW plans to run and execute plans for success. This company is in the process of creating a product unlike any other on the market. Our objective is to do as much research as needed to create this product for dogs so that they can live healthier, happier lives. To do this, the company has made sure to begin with hiring the best possible people to do the jobs required at Happy Healthy BOW WOW. This means scientists, researchers, properly trained maintenance and clean-up crew, analysts, and people just to run day-to-day operations. The company will also hire a marketing team when it is getting ready to launch to make sure the product team markets it properly before final launch to get the information to the public. In the meantime, one strategy the company plans to use is the media. The company will give tours of the facility safely and show the research being performed and how clean and state of the art the facility is. All of this is free advertising that the company needs because of such a high cost of the research and facility. Another strategy the company plans to use and is in the process of doing is reaching out to get research money from the government and other entities to help fund the project. The company is receiving government funds shortly and plans on putting them directly into research as directed in the grant. The company is also working closely with other agencies for non-profit such as the ASPCA to raise funds for further research. In turn, the company will be donating many products for the ASPCA to use on animals they rescue. The company also wants to donate and pair with local and eventually nationwide animal shelters to help animals in need because this is the company’s top priority. To help make dogs healthy, and a healthy well taken care of dog is a happy dog. This is also a way to use the media because if the company receives a lot of camera time of all the good work it is doing to help animals it will help boost sales. In addition, this will get the product out to other main companies such a Purina, Iams, and PetCo. These are all great companies with good reputations that Happy Healthy BOW WOW plans to team with in the future. If the company receives donations from some of these types of companies with a plan to integrate it will make the company very sound to the public very quickly. This is because they are companies that people in the community trust and respect. Another strategic sound plan for gaining more access to funds for research is to begin to develop and take the product a step further. Happy Healthy BOW WOW wants to start by making the product for all types of pets not just dogs. It will branch off and form two different subsidiaries. One will be for research for other small animals such as cats, birds, rabbits, etc. The other has plans to be a research facility for a larger base of customers such as commercial farmers. This will take the company to a completely new level. This is not something that is going to happen immediately, but is in the strategic planning stage for the future for the company to grow and expand and to continue to receive more funding for the government and other agencies. To make sure the company is getting the word out to the public in the right way it will involve a few tactics. It will get with some of these companies and have survey made that people will receive with a product from one of the companies. This will have an incentive such as getting a coupon off the next product for filling out the survey. The company will handle this process to keep the price of this promotion a little lower that if another company was to handle it. The company also has representative that will go around to different places and talk to vendors and the people that are going to be purchasing the product. The company wants to everyone to get to know the faces in front and behind the scenes at Healthy Happy BOW WOW because customer service is a top priority at the company. This is another way that they use the media as a tactic to get people to know and have understandable knowledge of the company’s mission and values. The company can do this by bringing the media behind the scenes and its front of the house people to the public. As far as safety, legal, and ethical values are concerned within the company the CEO takes very seriously. There are serious background checks and screening done on employees and not just when hired but periodically throughout employment along with drug screenings. The CEO also makes sure inspections are thorough and often. The company has its own team to do inspections and an outside team to come in and do inspections as well. The company has not failed a single government inspection due to this process. If the company fails these regulated inspections by the government it will shut the company down. This why the company follows all regulations of the law presently and will always follow them in the future. There is too much at stake and money spent to take that risk. Happy Healthy BOW WOW wants to be in touch with its customers on a constant basis. The company will hold events and always have information on hand for anyone with comments, suggestions, and questions. They will have a website where all dog lovers can get together and chat and it will be free of charge. It will have broadcasts of upcoming events on-line and through the media. The company will do anything and everything in its power to reach out to its loyal customer to prove and show what the company is about and that is happy healthy customers and the people they belong too. End of Summary In the world today, many people have dogs and love them as if the dog is so much a part of their lives as not just a companion but also much more than that. People of all types endure their dogs as a part of their family. This may mean a single person having a dog or a family that considers that dog as a part of the family and cannot think of life without the dog they love and cherish. This why it is so important to take care of that loved animal and make sure that the pet is in top physical shape and lives a happy long life. This is not always easy because of so many health issues that may arise. There are many shots and vaccinations that scientists develop to prevent disease and problems such as Rabies, Mange, Parvo, Worms, and many more. There are so many now it is hard to keep track. This is where Healthy Happy BOW-WOW comes to the rescue. It is a new innovative idea that tracks the health of a dog by using a dog toy to check the saliva of a dog for health conditions. This is a business creating a product that helps determine the health of a dog. How it works is to use dog toys to track whether or not a dog is healthy. This happens by using a safe non-toxic serum that detects different chemical reactions to relate whether or not the dog has a healthy immune system or if something is wrong. This not an exact science and Healthy Happy BOW WOW is doing research to determine the best possible way to implement this program and as safely as possible. Most dogs love to play with some type of toy, whether it is a stuffed animal or a ball, so it is easy for owners to use this product. A person has the ability of using this product as much as the same as people use toys to make a dog have fun and the freedom they enjoy. This product is in process and needs more research to make sure it is safe and effective for dogs of all types and sizes. It is the same rationale as liquid flea medication that scientists use to determine the amount for which is safe for animals the weigh differently than others. A dog weighing 90 pounds does not take the same medication for fleas, as a 20-pound dog needs to have. This is why the company has a research team to ensure the right dosage for a person’s pet. Every person that has a dog has the ability to ensure a longer life for his or her cherished pet by using this product. This means any person that has a dog that they love is a potential customer. Another way this product is helpful for canines and potential customers is that if a shelter uses this product to show a potential person wanting to adopt a dog is how it works for their future pet. That person has the reassurance the pet is healthy and has the opportunity to make sure they can sustain the health of their future pet by using this product. Many people are afraid of stray dogs because they are not sure of what infections the dog may carry. This product creates a way of standard of adopting animals that may cut down of the fear of adoption. This is just one of the ways that the company plans to create a product to satisfy the company’s customers, which the company believes, are the dog and the pet owner. The company is creating this product just as much for the pet in a person’s life as the person themselves as customers. The responsibility of making sure dogs and all pets are in good health and happy relies on the ethical and social responsibility of people. Companies such as Pet-Co are a prime example of what Healthier Happy BOW BOW wants the company’s standards to be. According to â€Å"Ethisphere Institute Honors Ethical Behavior Of Petco, Other Companies† (2013), â€Å"Petco has been named one of the World’s Most Ethical Companies for 2013 and was the only pet-related company to make the list, the Ethisphere Institute reported today. † This is what this company wants its standards to be in the near future. Everyone plays a role in the care of animals and this is the goal of this company to make it happen. The company wants everyone to play a part in making sure pets have a good home and a healthy and happy long life. This is what it means to be socially and ethically responsible in every community no matter where. That is why the company wants to integrate the community with the product to create awareness. Stray animals are on the streets every day and are hungry and sick because of malnourishment. This not the animals fault. People make decisions for themselves, but animals do not have that opportunity and it is disturbing that so many animals go hungry and people abused because of the choices that people make. This company has plans that have the opportunity for people to step up and stop this from happening and this is the vision and future of this company. Many people do not realize or turn the other cheek when it comes to animals in need because of their busy lives. It is no okay for this to happen, which is why this company plans to use profits to teach people about what is happening in the world today in the hands of people in regards to animal abuse. Customer’s needs are important to Healthy Happy BOW WOW and this is why it caters to anyone and everyone that shows an interest in adopting a pet or currently has one they love. The reason why the company has advantage considering customer’s needs and competitive advantage is because like Pet Co this company wants to ensure pets are taken care of in the way that the people the dogs are paired with love being a part of each other’s lives and making a standard of living for the pet. Most companies try, and have commercials promoting dedication to animals but few actually do anything about what is happening to pets that are not paying customers. These companies only strive to pay an amount to a charity of its choice to show on television that the company is trying. If certain companies such as Purina wanted to make a huge difference in helping the Humane Societies across the United States, it would with all the massive money it makes. This is why Healthy Happy BOW WOW will stand against the competition to show the responsibility it wants to ensure the safety of pets and their health. This is what Healthy Happy BOW WOW is about and nothing less. This company has many advantages such as it is a new and innovative product with lots of room for advancement. It is something every pet love would want for their pet so it is easily marketable. There are disadvantages also. Since it is such a great product, there are worries of another company stealing the idea and creating a generic version. The company has many opportunities for advancement and plans to move forward with the product. It wants to take the product to the next level by developing the product for more than just dogs. The company wants to make the product for all pets and possibly go commercial and create a version for livestock as well. The problem with this is the cost. Research is very costly so Health Happy BOW WOW has to make sure, market the product well to people, and communicate the importance of the product to the people who will be buying it. This is why the company plans to use the media as a main source of marketing. The company will give tours of the facilities safely to the media so that they can convey to the people a lot of information about the product and its safety. This is a way to have free advertising and a way to reach a very large audience in a short amount of time. The company will also use a marketing team and advertise on-line and through television ads and billboards. The company wants to make sure the public knows that the product is undergoing extensive research to make sure it is the safest and most quality item for their pet.